Gym website design with your class schedule and follow-up.

Where new members get lost

Gym website design starts with a search on a phone: “gym near me,” “yoga classes Austin,” or “pilates studio Miami.” The site has three questions to answer for that person: which classes you have and when, what a first visit costs, and how to start.

Four things can go wrong:

• The schedule is hard to find. A timetable in a PDF, or one that's out of date, gives a visitor a reason to go back to the search results.
• The intro offer goes nowhere. Someone signs up for a trial class, comes once, and nobody follows up.
• Members drift away quietly. A member who stops coming isn't noticed until the cancellation arrives.
• Calls go unanswered during class. When you're teaching, the phone rings out.

What we build for fitness studios and gyms

• A website built around your schedule. Class pages, coach pages, your intro offer, and a clear path to a first class. Your schedule comes from the scheduling platform you use, such as Mindbody, Glofox, or Zen Planner, linked from your pages or embedded on them. Embedding it is one integration, which is part of the Plus tier. Members book, buy, and pay in that platform, which keeps track of memberships, renewals, and cancellations. See Websites.
• Local SEO. Pages for each kind of class, location pages in the Plus tier, and your Google Business Profile, set up or completed and kept up to date in your own Google account. See SEO & Visibility.
• Follow-up for trial and lapsed members. Flows in GoHighLevel or HubSpot that follow up after a first class and reach members who haven't booked in a while. The CRM needs visit data from your scheduling platform, where it has an official way to connect (an API); that connection is priced in your written quote. Review requests go to every member the same way, with no reward attached, set up as one of the CRM's automations; the written quote lists which automations are included. See CRM & Follow-up.
• AI that answers while you teach. An AI voice agent that answers questions about classes and the intro offer, and books a first class where your scheduling platform has an official way to connect (an API), priced in your written quote. It tells callers it's an AI assistant. Membership changes and cancellations go to your staff or your platform's own process, so a member who wants to cancel isn't held up. See AI & Automation.
• Changes after launch. We make text changes, such as a new intro offer or a new class description, within a Support & Maintenance care plan's monthly hours. Editing pages yourself needs a CMS, which is part of the Websites Custom tier. See Support & Maintenance.

How people choose a gym or a studio

Google can show map results for a search such as “gym near me,” so your Business Profile needs the right category, your hours, photos, and a link to book. On your site, the visitor looks for a class that fits, a time that works, and a way to try it first. An intro offer with clear terms, and a page for first-timers that says what to bring and where to park, answer those questions.

How a project runs

It starts with a free 30-minute call. Within three business days, you get a written quote: the scope and a fixed price or a price cap. After you sign, we start with Discover, which is included in the price. The work follows four steps: Discover, Design, Build, and Grow.

1. Discover. We go through which classes you want to fill, how people find you today, how trials work, and what your scheduling platform can connect to.
2. Design. We design the site and the path to a first class, so the schedule and the intro offer are where visitors look.
3. Build. We build the site, link or embed the schedule, set up the CRM flows, and test everything on a phone.
4. Grow. The first 30 days after launch are included. After that, SEO, more CRM flows, and a care plan are services of their own. Every account is in your name.

The rules worth knowing in the US

If members can buy a membership online that renews on its own, the federal Restore Online Shoppers' Confidence Act (ROSCA) requires clear disclosure of all material terms before taking billing information, the member's express informed consent before charging, and a simple way to stop the recurring charges (15 U.S.C. §8403). The FTC's 2024 click-to-cancel rule would have added more, but the US Court of Appeals for the Eighth Circuit vacated it on July 8, 2025. In March 2026, the FTC asked for public comment on whether to adopt a new rule, and none had been adopted as of October 2026.

Texas and Florida have laws of their own. In Texas, a health spa (the law's term for a business selling exercise memberships) must register with the Secretary of State, and a member can cancel for a full refund until midnight of the third business day after the contract date (Tex. Occ. Code §§702.101, 702.307). Florida's Health Studio Act requires each location to register with the Department of Agriculture and Consumer Services, and lets the buyer cancel without penalty within three days, not counting weekends and holidays (Fla. Stat. §§501.015, 501.017). Both laws have exclusions. Your lawyer decides your contract and cancellation terms, and the site states the terms your lawyer approves.

The FTC's Endorsement Guides apply to member stories. If a story describes a result, the ad should state what members can generally expect unless you can back up that the result is typical, and a member's story isn't evidence for a health or weight-loss claim (16 CFR 255.2). Member photos and stories go up only with the member's written permission.

Class reminders go to members who gave their number. Offers go only to members who opted in to marketing texts, and every text has an easy way to stop. Google's review policy bans incentives and asking only happy customers, and the FTC's Consumer Review Rule bans rewards tied to a review's sentiment (16 CFR 465.4).

What we don't do

A few limits:

• We don't give legal advice. Contract terms, cancellation rules, and registration are for your lawyer.
• We don't rebuild billing. Memberships and payments stay in your scheduling platform.
• We don't guarantee rankings or new members. Local SEO grows over months.
• We don't lock you in. The site, the domain, the CRM, and the data are in accounts you own.

Next steps

If people find you but don't book a first class, or trial members don't stay, a call is the fastest way to find out why. Book a free 30-minute call, and within three business days you get a written quote with a fixed price or a price cap.

You can also see the starting price of every service on the pricing page.