When your customers expect an app
For some businesses a mobile app is a nice-to-have. For others it has quietly become the expectation — customers want to book, order, track, or check in from their phone, and a mobile browser tab does not cut it. The question is rarely "should we have an app" in the abstract; it is "do our customers reach for their phone to do this, and are we losing them because there is nothing there to reach for."
When the answer is yes, the app has to be good. A slow, clunky, half-native app does more damage than no app — it sits in the store collecting one-star reviews and teaching customers that your business is behind. A mobile app is a serious build, and we treat it like one: designed, engineered, and shipped to the App Store and Play Store with the same rigor as our web work.
What a Naxdor mobile app does differently
Before any feature work, an app we ship is held to a floor:
- It feels native, because it is built to. Smooth navigation, real platform conventions, and performance that does not stutter — the things that separate an app people keep from one they delete after a day.
- The backend is typed and yours. The app talks to a properly engineered backend — your existing APIs or a new one we build — with the same end-to-end typing discipline we bring to web apps. No fragile glue that breaks on the next OS update.
- It actually ships to the stores. App Store and Play Store submission, review, and launch are part of the engagement, not your problem to figure out after we hand off a build.
These are the floor. The product itself — the flows your customers use, the offline behavior, the notifications that bring them back — is where the engagement earns its keep.
What you get at the starting price
Refer to the price card on this page for the included scope at USD $20,000 starting. In short: discovery, information architecture, and a mobile design system; implementation in React Native, Flutter, or native Swift/Kotlin; integration with your existing backend or a new one we build; App Store and Play Store submission and launch; and 30 days of post-launch support with a maintenance plan offer.
Two things worth setting straight:
- It buys a real first version on the stores, not a prototype. The starting price covers a focused MVP — the core experience, built properly and shipped live to both stores — not a demo build you sideload onto one phone.
- Platform and complexity are the levers, and they are large. Native versus cross-platform, one platform or both, offline support, push notifications, and backend complexity move the price meaningfully. Mobile is the most variable of our services, so we scope it carefully on the first call.
Native, React Native, or Flutter — what you actually choose
The core technical decision is how the app is built, and the honest framing is a trade between reach and depth:
| Approach | Best for | The trade |
|---|---|---|
| React Native / Flutter | Most SMBs — one codebase, both platforms, faster and cheaper | Slight overhead for deep platform-specific features |
| Native (Swift/Kotlin) | Performance-critical or deeply platform-specific apps | Two codebases to build and maintain; highest cost |
For most SMBs, a cross-platform build (React Native or Flutter) is the right call — one codebase ships to both iOS and Android, which roughly halves the cost and keeps the two versions in step. We reach for fully native only when the app does something performance-critical or deeply platform-specific that cross-platform cannot do well. We will tell you which camp your app is in on the first call, and we will not push native to inflate the invoice.
How we build a Naxdor mobile app
The four-stage process maps onto every project. For mobile, here is what each stage produces.
Discover (1–2 weeks)
We map who uses the app, what they do on it, and how it connects to the systems you already run. We define the MVP boundary — the fastest way to sink a mobile project is to try to ship every feature in version one. You leave with a scope document, a fixed-fee proposal, and a target launch date.
Design (2–3 weeks)
A mobile design system and the core screens, in working sessions you attend live. Mobile has its own conventions — gestures, navigation patterns, platform differences — and we design to them rather than shrinking a website onto a phone.
Build (6–10 weeks)
The app is in your hands throughout via test builds you install on your own device. We integrate the backend, wire notifications and offline behavior where needed, and run on real devices, not just simulators. Then a full QA pass across the device sizes and OS versions your customers actually use.
Ship (1–2 weeks)
Store submission is part of the job. We prepare the listings, handle the review back-and-forth with Apple and Google, and get the app live — then 30 days of post-launch support, with a maintenance plan to keep it current as the platforms change.
The part people underestimate: store review
Getting an app built is only part of the work; getting it through App Store and Play Store review is its own discipline, and it is where DIY projects stall. Apple and Google have detailed, frequently-updated guidelines covering privacy, data handling, payments, and design, and a rejection can cost a week per round if you do not know what they look for. We handle the listings, the privacy disclosures, the review responses, and the resubmissions — so launch is a date we commit to, not a maze you discover after the build is done.
What we don't build
Honesty about scope is half the value of a service page. For Naxdor mobile, the most common asks we do not take at the starting price:
- App Store Optimization (ASO). We launch a well-built app; ongoing keyword, listing, and ranking optimization in the stores is a separate, ongoing discipline.
- Paid install campaigns. We are not your user-acquisition media buyer; we build the product the installs land on.
- Long-tail feature work beyond the MVP. The features that follow once people start using the app fold into a retainer rather than the starting price.
Where to next
If you are scoping a real app, the right next step is a 30-minute discovery call. We learn what your customers would do on it and how it connects to your business, you learn whether we are the right partner, and within three business days you get either a written scope or an honest referral.
If you are earlier in the decision, request a free 30-minute audit — we will tell you candidly whether a native app, a cross-platform build, or a better mobile website is the right move for your situation. No pitch attached.
Either way, see the rest of what we ship, with starting prices, on the pricing page.